This body of work was in response to a University Brief where we had to create an integrated media campaign across print and web. As part of this we had to create a viral video designed to attract audiences to find out more about the campaign. The video encapsulates the brand’s objective to reinforce relationships through closeness, talking and physical contact as opposed to the distance created by new technologies such as texting.
The use of a mascot ‘Talk Monster’ creates extra promotional and merchandise opportunities as part of the publicity campaign.
All the work was by myself but additional credits for the video go to Michael Brasuela behind the camera, Sangita Kumari for assisting on the day and Newton Faulkner ‘Let’s Get Together’ for the soundtrack. We had alot of fun shooting the video!
